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admin | MPBrasil | Page 11
15 de setembro de 2016
milk1473955439

A guerra pela marca: Ovomaltine

Marcas travam batalha nas redes sociais após milk-shake Ovomaltine mudar de dono O lançamento do milk-shake Ovomaltine pelo McDonald’s na última quarta-feira, 14, causou alvoroço nas […]
8 de setembro de 2016
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Cerca de 19% dos perfis de grandes marcas são falsos

Um a cada cinco perfis de grandes marcas nas redes sociais são falsos, aponta o Relatório de Cibersegurança e Fraude em Redes Sociais da empresa Proofpoint. De […]
2 de setembro de 2016
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China amplia controles sobre patentes e beneficia firmas estrangeiras

Por JACK NICAS e JOSH CHIN, de San Francisco e Pequim A vitória de uma pequena empresa chinesa em uma disputa de patentes com a Apple Inc.reflete os esforços que a […]
26 de agosto de 2016
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Quanto custa ao Brasil prorrogar patentes de medicamentos?

Um estudo sugere que o país gastará R$ 2 bilhões em nove drogas, cujos genéricos levarão mais tempo para chegar ao mercado. O procurador-geral da República, […]